Effexor or Effexer as I call it comes from a family of drugs known as SSRI’s. (Selective Serotonin Reuptake Inhibitors) SSRI’s describe a class of drugs used to control mild to severe mental illness. Others include Celexa, Lexapro, Prozac, Paxil, and Zoloft. These drugs affect the part of the brain that produce Serotonins, a chemical that perpetuates a state of well being. They are meant as a long term solution for individuals suffering from depression or Anxiety.
I like the play on the word “Effexer”. It clearly indicates a relationship to the feel good industry of happy drugs. It also refers to effex or effects associated with the production of film or video. I also refer to the name as “Project”. This is my project in film/video exploration, I suspect the long term effect of the SSRI’s is also a project. I plan to use this website as a chronological exploration on the projects I complete and publish. Ultimately some of my results may be good while others may need to be taken out back and shot. What I am doing may not be all that different from what the big Pharmaceutical companies are attempting. They do have a larger budget than me. The progression will be here for everyone to see.